Happy 2011! Where did January and February go? In a heartfelt effort to post some interesting content on our blog this year, here is my attempt.
I get regular inquiries about how we develop new products and flavors. It’s really pretty simple…we brainstorm and then we experiment. A great example would be our new artisan bar flavors launching next week. When we started our bar line, the first few were easy—solid milk, white and bittersweet chocolate and the obvious additional almond variations. Then it got a little more interesting…based on staff discussions, we brainstormed additional chocolate amendments—cherries, raisins, peanuts, hazelnuts, etc., etc., etc.
Then the really hard work began. We had to taste test these combinations—tough work, but someone had to do it! After exhausting testing we chose our winners and produced them for sale. Now let’s flash to fall of 2010. At least once a season, we look at our sales trends and assess objectively AND subjectively our winners and losers. One of the pillars of Cocoa Dolce is a commitment to creating great tasting chocolate confections that make our customers happy. Sometimes even when we think we have a winner you, our real voters, tell us differently.
That leads me to our new flavor launch. After our last rigorous analysis of which of our kids failed 5th grade, we found a couple of drop-outs. After looking at flavor trends and, quite frankly, what our staff palates dictate, we proudly announce our two new bar flavors: grey salt caramel in 57% bittersweet Belgian chocolate and toffee in Belgian milk chocolate.
So here’s the scoop: grey salt caramel bar--we made a fresh soft caramel and added French grey sea salt while it was cooling. Once cooled to room temperature, we piped it into a bittersweet bar shell and then filled the rest of the bar with bittersweet chocolate. When we break this bar into sections, it cracks and this delicious salted soft caramel oozes out…be still my heart! Bar #2--we LOVE toffee and think that we make some of the best English toffee around. So we crushed our buttery toffee base and mixed it with our premium Belgian milk chocolate. It seems to us that we have a real keeper with this flavor combination…crunchy and sweet.
|grey salt caramel bar|
|crushed toffee bar|
Who could resist? We hope you can’t! Here’s to you loving our new kids. If you do, drop us a line and let us know. In the meantime, have a great March and here’s to dreaming big!